Libby was founded by winemaker Grant Hemingway and beverage entrepreneur John Green to bring a modern approach to non–alcoholic wine. The brand focuses on de–alcoholized sparkling Rosé and White blends, with an effort to emphasize balance, acidity and drinkability rather than alcohol removal alone. In 2025, Libby emerged as a high-growth brand in the non-alcohol set and has continued to expand nationwide distribution since.

“Partnering with Trinchero gives us the scale and expertise to take Libby to the national stage while continuing to elevate what consumers expect from non-alcoholic wine,” Hemingway said. “Together, we see a real opportunity to help shape the next generation of the category.”

“Libby is a strong addition to our non–alcoholic portfolio and aligns with our goal of bringing more consumers into the wine category, while also supporting our customers by helping them build more dynamic shelf sets with a broader range of high-quality non- and low-alcohol options,” said Brie Wohld, Vice President, Marketing for Trinchero Family Wine & Spirits.

Trinchero was founded in St. Helena in 1948 by Italian immigrants Mario and Mary Trinchero It has since grown into one of the five largest U.S. wineries through strategic partnerships and investment in technology and vineyards. The partnership with Libby further expands Trinchero’s portfolio of more than 50 wine and spirits brands.