“This award through the America First Trade Promotion Program represents a meaningful investment in the continued success of the California table grape industry and the communities the industry supports,” said Commission President Ian LeMay. “We are grateful to the Trump Administration for recognizing the importance of export market development and for providing tools that help American agriculture compete and thrive in global markets. These resources will allow us to expand strategic promotions in key partner countries and ensure consumers around the world continue to choose grapes from California.”

California table grapes are exported to more than 60 countries each year, with international markets representing an important component of industry stability and growth. According to the Commission, funding from this award will support retail initiatives in Australia, Mexico, Canada and the United Kingdom, and reinforce California’s position as a global supplier, while supporting growers, shippers and farming communities throughout the San Joaquin and Coachella valleys.