A practical session focused on how to clearly position and communicate vineyard value. Topics will include messaging strategies, supporting materials, and alignment with broader regional narratives, along with real-world examples of effective vineyard tech sheets and communication tools, concluding with a customizable vineyard tech sheet template growers can apply to their own vineyard.

Speakers:
Ryan Decker, Owner, DeckerVIT
Jenny Keller, President, Lake County Winegrape Commission