The Vineyard to Market Workshop Series launches this spring as a three-part program designed to support Lake County growers in navigating today’s market landscape. Each session will focus on a critical piece of the grower-to-buyer relationship, from understanding winery expectations to refining how vineyards are positioned and communicated, to gaining clarity around contracts and negotiations.
An inside look at how wineries evaluate vineyard partners, including current market conditions, quality expectations, and key factors influencing purchasing decisions.
Speakers:
Ben Byczynski, Director of Vineyard Operations, Draxton Wines
Ryan Decker, Owner, DeckerVIT
