Growing DTC sales looks different than it did a few years ago. Tasting room traffic is shifting. Wine clubs are harder to grow. Customers expect a more connected experience. At the same time, winery teams are already managing a lot.
Join TWGGA and OrderPort for a 60-minute DTC Growth Workshop focused on practical strategies Texas wineries can put to work now, 12:00 p.m.–1:00 p.m. CT, Tuesday, June 16.
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Hosted by OrderPort’s VP of Marketing, Lailand Oberschulte, and Brand Manager, Allie Ferguson, this 60-minute session will share real-world strategies wineries can use to strengthen customer relationships, improve operational efficiency, and support sustainable DTC growth.
With more than 30 years of combined experience across wine, hospitality, and grape growing, Lailand and Allie bring hands-on insight from working directly with wineries of all sizes.
This workshop is designed for winery owners, hospitality leaders, DTC managers, tasting room teams, and marketing professionals looking for practical ways to address today’s operational and customer challenges.
