The NC Winegrower’s Association invites growers and winemakers to its Summer Tasting Room Workshop on Monday, July 28. Attendees can expect a full day of education, engagement, and hands-on learning for winery owners, tasting room staff, and industry professionals. From understanding the true cost of tastings and events to leveraging AI and sharpening your social media skills, this workshop covers the tools you need to grow your brand and enhance your guest experience.
During the AI hands-on portion, you’ll discover practical AI solutions for your biggest winery headaches. We will show you how generative AI can handle your phone calls, create weeks of social media content in minutes, help with event planning, and give your staff confident talking points about NC wines.
During the afternoon we will have expert-led sessions on sensory development and blind tastings with education on the grapes / wines tasted. Attendees will walk away with practical knowledge to elevate both front-of-house and production operations as the season approaches its peak. Register to attend HERE.
Agenda
9:30 – 10:30 Cost of a Tasting / Events
Jonathan Fussell, Duplin Winery
10:30 – 11:30 AI Interactive Session
Heidi Araya, CEO & Chief, Consultant, BrightLogic
11:30 – 11:45 Break
11:45 – 12:45 Photo and Video Basics for Social Media
Ailie Nelson, Table Top Media
12:45 – 1:45 Lunch
1:45 – 2:45 Sensory
David Bower, Surry Community College
2:45 – 4:00 Blind Tasting / Education on the Grapes
Manju Wagner, The Somm Closet (Level 4 Sommelier)
**Subject To Change**
