Allied Grape Growers will be holding its (North Coast) Annual Membership Meeting at Hilton DoubleTree in Rohnert Park on Thursday June 26th. The Meeting provides grower-members an opportunity to connect with each other, obtain updates on the association and the state of the industry, learn about current market trends, and hear thoughts on the future of the wine industry.
Featured speaker at this year’s luncheon will be Christian Miller, Director of Research for the Wine Market Council.
Christian Miller is Research Director for the Wine Market Council, a non-profit organization conducting consumer research on its members’ behalf. Members cover the entire industry, ranging from vineyard owners, small and large wineries, to importers, wholesalers, retailers, regional organizations, academic institutions, and suppliers to the industry. The WMC produces the longest running large-scale tracking survey of wine consumers on a biannual basis, as well as 2-4 in-depth studies each year on specific topics.
Christian is also the proprietor of Full Glass Research, which provides market research and industry analysis for food and beverage producers and marketers. Miller has worked in market research and brand and category management for over two decades, and has marketed wine brands ranging from a few thousand to over a million cases. From 2008 until 2023, he co-directed the UC Davis OIV Wine Marketing course.
Mr. Miller holds a BA in Economics from Franklin & Marshall College and an MBA from Cornell University.
