Avery brings more than 20 years of leadership experience across the luxury wine industry. In addition to Shafer, he has held senior roles at Darioush, DAOU Family Estates, Patrimony Estate, Opus One and Jordan Vineyard & Winery. His experience spans operations, global sales and distribution, marketing, hospitality and direct-to-consumer, giving him a comprehensive understanding of how to build and strengthen enduring wine brands and position them for long-term growth.

In his previous roles, Avery has led global commercial strategy, managed acquisitions, directed global sales and marketing and helped build and launch luxury brands through international market expansion.

“Chris brings a rare combination of luxury brand expertise, commercial discipline and hands-on leadership across every part of the wine business,” said Stewart Resnick, chairman and president of The Wonderful Company. “He understands both the challenges facing the industry and the long-term opportunity represented by exceptional brands, vineyards and people. He is the right leader to guide our wine business through this period and position it for its next chapter of growth.”

“The wine industry is undergoing a significant correction, making long-term commitment and disciplined leadership more important than ever,” said Avery. “The Wonderful Company has built an extraordinary wine portfolio and has the resources, patience and ambition to invest in its future. I’m excited to work with the teams at JUSTIN, Landmark and Lewis Cellars to build on the unique strengths that make each brand distinctive and emerge from this period even stronger.”