AB 1585 was withdrawn from a Senate committee hearing this morning and will not be heard this year. This means the bill is defeated for this legislative session.

According to a release sent by the California Association of Winegrape Growers (CAWG) and Family Winemakers of California (FWC), the decision to pull the bill was not a reflection of a lack of support. AB 1585 passed the Assembly without a single “no” vote, earned the backing of wine grape, wine, agricultural and consumer organizations from across California and the nation and generated more than 10,000 letters from Californians urging senators to act. Those efforts ultimately did not move the Senate. AB 1585, co-sponsored by the CAWG and FWC, would have required wine labeled “American” and sold in California to be made entirely from domestic grapes.

“This is a deeply disappointing outcome for California growers, wineries and consumers,” said CAWG President Natalie Collins. “California has a long history of leading on transparency and higher standards, yet a bill that passed the Assembly 67-0 and simply asked whether wine labeled ‘American’ should be made from American grapes never received an honest debate in the Senate. At a time when growers are removing vineyards and family wineries are struggling, it is troubling that preserving the ability to blend foreign wine into products labeled ‘American’ proved more important than strengthening consumer trust. In the end, the interests of a handful of global beverage companies carried more weight than the voices of California growers, family wineries and consumers.”

“While this is a temporary setback, the true loss today belongs to the consumers who were denied a meaningful step forward in choice and clarity,” said FWC Board President GinaLisa Tamayo. “Family-owned wineries are built on transparency, and we firmly believe we are on the right side of this issue. The core challenges this bill sought to address are not going away. We will continue to stand with the bill’s supporters and advocate for truth in labeling.”

CAWG and FWC said they are grateful for the leadership of Assemblymembers Connolly and Ransom in fighting for truth in labeling and for the California growers and wineries who are truly behind the American name.

“This fight is not over,” said Collins. “But today should be a wake-up call. If we cannot agree that ‘American wine’ should mean American grapes at this critical moment in our industry, then we have a much bigger problem than labeling rules. How is California’s iconic wine industry supposed to rebuild when members of our own industry and their lobbying groups are fighting against American grapes in American wine? That is the question every grower, winery and member of this industry in California should be asking today.”

— Story Contributed by the California Association of Winegrape Growers and Family Winemakers of California