Home Industry News Ag Legislation WSET Announces Michelle Brampton as New CEO

WSET Announces Michelle Brampton as New CEO

The Wine & Spirit Education Trust (WSET), the leading global provider of wine, spirits and sake qualifications, has appointed Michelle Brampton as its new CEO.

Michelle will join WSET on 1st February as CEO designate and will spend two months working alongside current CEO Ian Harris, who steps down on 15th April. Michelle previously spent 19 years at Treasury Wine Estates (TWE), where she most recently held the role of Managing Director Europe, Middle East and Africa (EMEA) from 2018 to 2021. During this time Michelle was also on the boards of both The Drinks Trust and the Wine & Spirit Trade Association (WSTA). Earlier in her time at TWE, she gained international and commercial leadership experience as Commercial Director UK & Ireland and as CFO, EMEA and South East Asia.

Chair of the WSET Board, Simon McMurtrie commented: “The Trustees are delighted that Michelle has accepted our invitation to lead the WSET in the coming years.  Michelle’s track record at Treasury Wine Estates and, more recently her wider role in the drinks trade, make her the ideal successor to Ian, following his remarkable 20 years as CEO”.

“Under Ian’s leadership, the WSET has experienced spectacular growth. When Ian joined the business in 2002, 10,000 students were enrolled annually – two thirds of them from the UK. In the last academic year over 108,000 students in 70 countries around the world took one of the WSET’s nine qualifications, with 87% from outside the UK.  On behalf of the global drinks trade and all the WSET Trustees, past and present, I would like to pay tribute to Ian’s exceptional achievements”.

Commenting on Michelle’s appointment, Ian Harris said, “I am really pleased to be passing the WSET baton into Michelle’s very capable hands. With the breadth and depth of her experience, she will lead the organisation into a new era of business growth, navigating WSET through today’s increasingly challenging global landscape. I have enjoyed every single day at WSET since I joined back in 2002. Thanks to the talented people in my team over the last two decades, we have overcome many challenges – particularly over the past two years. It has been my pleasure, and absolute privilege, to lead such a great organisation. I will remain WSET’s most passionate ambassador”.

Michelle added: “I am thrilled and honoured to be asked to lead such a globally renowned and respected organisation as the WSET. I am passionate about the drinks trade and believe that education is a true enabler for success for both individuals and businesses.  I am looking forward to getting to know the team and leading the organisation through its next chapter”.

Alongside existing trustees, Simon McMurtrie (Chair), Dan Jago, Jo Locke and Allen Gibbons, WSET has also made four new appointments to its Board. Miles Beale, Chief Executive, WSTA and Jo Thornton, Managing Director, Moet Hennessy Europe join as representatives of the Vintners’ Company. Lulie Halstead, CEO, Wine Intelligence and Sukhinder Singh, Managing Director, The Whisky Exchange join as representatives of the WSTA. They all join with immediate effect. They take over from Troy Christensen, Rick Connor, Susan McCraith and Michael Turner, who have come to the end of their successful terms as trustees.

About the Wine & Spirit Education Trust

Set up in 1969, WSET is the leading global provider of wine, spirits and sake qualifications. WSET offers qualifications across four levels, from one-day beginner courses through to an expert level diploma. Courses are available in more than 15 languages and over 70 countries and are open both to industry professionals and interested enthusiasts. WSET is recognised as an awarding organisation by Ofqual, the English regulator of qualifications and examinations. All WSET qualifications have a strong reputation worldwide as the industry standard for knowledge. In the last academic year (2020/21) more than 100,000 candidates sat for a WSET qualification and, since 1969, WSET has awarded nearly one million individuals a WSET qualification. For more information about WSET, please visit wsetglobal.com

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