California raisin growers have been disappointed this year with the raisin market after coming off of record high raisin prices the year before.  Is this price volatility expected to last, and will the continued removal of raisin acreage impact future pricing? Watch this brief interview with Steve Kister, Chairman of Board with Sun-Maid Growers, and read more about it in …

The dried fruit sector hasn’t been as popular with millennial consumers as in other generations, but Sun-Maid Growers are working to turn things around (at least for California raisins) with some new strategies and investments as shared at their annual meeting in Fresno recently.  Watch this brief interview with Sun-Maid CEO Harry Overly and read more about it in American …

In today’s fast paced urban society, there is a serious disconnect between consumers and the source of their food.  There is so much public misinformation and misconceptions about agriculture, that it has become more critical for farmers to reach out side of their comfort zone and communities to share the truth about what they do out in the field.  International …

It used to be that growers had few if any options in bring uniformity to a vineyard with so much variability in soil type among other geographical characteristics.  There have been so many recent developments and technological advances in plant and soil sensing equipment that has taken precision viticulture to a whole new level.  Watch this brief interview with UC …

An increasing tight labor supply has compelled grape growers to turn to mechanization, and spur pruning grapevines can save growers a lot of money over cane pruning; however, there has been a belief in the industry that spur pruning Pinot Noir vineyards leads to reduced yields in comparison.  Watch this brief interview with Patty Skinkis from Oregon State University as …

Harvest has just begun for Central Valley raisin growers, but what is crop size, quality and maturity looking like?  Watch this brief interview with Sun-Maid Board member and grower Jon Marthedal to find out, and read more about it in the September issue of American Vineyard Magazine. Please thank our sponsor Duarte Nursery for their industry support HERE.

As many are aware, Sonoma County Winegrowers launched a unified effort within the community and bold five year goal back in 2014 to achieve 100% sustainability.  In the final year and stretch to reach this goal, they have made phenomenal progress, but will they achieve their goal?  Watch this brief interview with Amy Tesconi to find out, and read more …

From the Pinot Noir State of Oregon, what are crop conditions looking like this year?  Watch this brief interview with King Estate Winery Viticulturist Ray Nuclo for an overview of the State of the Oregon wine industry and progress of the 2019 crop.  Read more about it in American Vineyard Magazine.