SommCon®, a leading conference for wine and adult beverage professionals, proudly announces its most successful event to date, with the highest registration numbers in five years. It featured the new Beverage Expo, that showcased 75 exhibiting companies showcasing hundreds of new brands, products and innovations creating an unforgettable experience for attendees.
Sommcon®, held at the Town & Country Resort in San Diego, California, saw an unprecedented surge in registrations, reaffirming it’s status as the must-attend event for beverage industry professionals, buyers, educators and marketers. The conference featured three days of education, mentorship, and networking opportunities and attracted a diverse and engaged audience, with participants hailing from all corners of the beverage industry and featured a world-class slate of educators.
The tradeshow floor featured live sessions and an impressive lineup of 75 exhibitors, who offered a comprehensive range of products and services that catered to the evolving needs of professional buyers, importers and distributors in the adult beverage industry. Attendees had the opportunity to explore cutting-edge wine and beverage technology, taste exceptional beverages from around the world, and engage with top experts in the field.
“We are thrilled to announce our highest registration numbers since 2019 and a successful expansion of the marketplace into the Beverage Expo,” said Michelle Metter, Founder of Sommcon®. “This year’s conference delivered invaluable trends and insights both on and off the expo floor that further solidified SommCon®’s position as a premiere trade event in the wine and spirits industry. Attendees took home actionable insights, new business connections, and innovative solutions from today’s thought leaders that will drive both their personal growth and professional development.”
SommCon® showcased a diverse range of more than 60 educational sessions, tastings, and networking events, creating an immersive and inspiring environment for all participants in growing categories like no/low alcohol and evolving customer behavior as well as our core exploration into the wine and distilled spirits segments. The conference’s success reinforced Sommcon®’s position as a vital platform for wine and beverage professionals to connect, learn, and grow.
In addition to education and networking, the conference hosted and produced SommCon’s 2023 Concours d’Vin and Concours d’Spirits competition presented by The SOMM Journal. The winning spirits and wines were poured during SommCon’s annual Chill Party on Tuesday night, allowing those in attendance to taste through this year’s best products.
Dates and locations for SommCon® 2024 will be announced soon.
ABOUT SOMMCON®: SommCon® is a leading conference, exposition, and on-demand educational resource for sommelier-level education and training of wine professionals and serious adult beverage enthusiasts. The conference brings together industry professionals of all levels to discuss, develop, and lead the conversation on the business of wine. SommCon®’s education is built by leading wine, beer and spirits experts for professionals and serious enthusiasts who have a passion for wine and spirits and an unyielding quest for knowledge. SommCon®’s on-demand streaming service, SommGo™, provides year-round training and education for beverage industry professionals and enthusiasts to learn from the greatest minds and palates in wine, beer, and spirits. SommCon® is produced by Fast Forward Events, an event management agency specializing in productions for the wine, beer, spirits, and hospitality industries.