Home Industry News Economics SomCon Debuts Newly Expanded Trade Show During West Coast Conference, September 10-12

SomCon Debuts Newly Expanded Trade Show During West Coast Conference, September 10-12

SommCon, the leading conference for wine, beer, and spirits education is proud to announce the launch of its newly expanded tradeshow for import, distribution, on-and off-premise alcohol beverage buyers. SommCon Expo will take place September 11-12, 2023 during SommCon’s annual conference, combining three action-packed days of in-depth education and networking with an active marketplace to find new producers, products, and services.

At SommCon, professional alcohol beverage buyers, influencers, and top industry professionals from across the nation gather to expand their networks, portfolios, and palates. Buyers will have access to an anticipated 200 exhibitors, including small and large production wineries, breweries, and distilleries, as well as products and services centered on the business of wine, beer, and spirits.

“We are excited to launch SommCon’s newly expanded Expo bringing producers and buyers together for three immersive days,” said Michelle Metter, producer of SommCon. “Through SommCon Conference & Expo, we have created an event that provides a connection-rich environment for procurement, education, networking, mentorship, market and product launches, and career advancement.”

With the expansion of SommCon Conference & Expo, comes a multitude of new experiences to showcase producers, products, and services in the industry including a craft producers pavilion, new products showcase, emerging trends, tasting theaters, and more. Exhibitors have the opportunity to enhance their presence through participation in  SommCon’s wine and spirits competitions, Concours d’Spirits and Concours d’Vin presented by The SOMM Journal and The Tasting Panel, and digital opportunities for education, product showcases, and personality profiles on SommGo.

Registration for SommCon Conference & Expo is now open with full conference and expo-only passes available.

SommCon Conference & Expo collaborates with sponsoring partners to introduce innovative and leading brands in the industry with professionals in attendance looking to discover new labels and expand their network. New this year, SommCon has teamed up with Bâtonnage Forum to host a welcome reception on Sunday, September 10 to kick off SommCon Conference & Expo and celebrate women in wine. In addition, D.O. Cava, DOCa Rioja, Napa Valley Wine Academy, Orvieto, The Tasting Panel Magazine, The SOMM Journal, Wines of Languedoc, J. Lohr Vineyards & Wines, LangeTwins Family Winery & Vineyards, and Rodney Strong Vineyards are among the many brands and regions participating during this year’s SommCon Conference & Expo to introduce producers to buyers, distributors, influencers, and alcohol beverage professionals across the US.

Brands interested in sponsorship or exhibit opportunities during SommCon Conference & Expo should contact Michelle Metter at metter@fastforwardevents.com.


SommCon® is a leading convention for sommelier-level education and training, networking, and connecting buyers with suppliers in the beverage industry. SommCon brings together industry professionals of all levels to discuss, develop, and lead the conversation on the business of wine, beer, and spirits. SommCon’s education is built by sommeliers for trade professionals and serious enthusiasts who have a passion for wine and spirits and an unyielding quest for knowledge. In 2020, SommCon launched SommGo™, an on-demand streaming service for beverage industry professionals and enthusiasts to learn from the greatest minds and palates in wine, beer, and spirits. SommCon is produced by Fast Forward, an event production house specializing in wine, beer, spirits, and hospitality.

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