The California Farmworker Foundation has launched a new campaign, La Seguridad Empieza con Usted, which translates to Safety Starts with You, to help the farmworker community stay safe through the pandemic by providing encouragement for best practices and information on additional resources. The campaign will reach farmworkers in the greater Bakersfield and Fresno growing regions.
Advertisements on Spanish-language radio will encourage farmworkers to visit the foundation Facebook page for ways to stay safe during the pandemic. On the foundation Facebook page are messages that encourage safe practices during a pandemic, dispel myths about the pandemic, and provide tips for increased safety measures in daily life. These messages will continue throughout the campaign.
“The health of farmworkers and their families is just as essential as their work to keep the world fed,” said Hernan Hernandez, California Farmworker Foundation executive director. “Farming operations have adopted safety procedures to keep workers safe on the job. This campaign provides our communities with more Spanish-language information and resources about the pandemic, including the dispelling of COVID-19 myths, to better educate everyone on the need to make safe choices in their personal lives.”
This campaign is an expansion of work that the foundation has already been doing to keep the community safe during the pandemic, including distributing PPE, combatting food insecurity, and providing virtual medical consultations. The foundation has a free hotline for farmworkers to call seeking additional information on ways to stay safe during the pandemic. The number is 661-446-4077.
The farmworker safety campaign is supported by the California Fresh Fruit Association and California Table Grape Commission.