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North Carolina Winegrowers Association Annual Conference

January 31 @ 8:00 am - February 1 @ 5:00 pm

$30 – $245

Themed “Diversity, Quality, Strength”, the North Carolina Winegrowers Association invites growers and industry stakeholders to attend this year’s annual conference at the Benton Convention Center in Salem, NC.  Click HERE to register, and click HERE to make a reservation with the Marriott Hotel.

ROOM LOCATIONS                                                       

Viticulture- Salem 3A

Enology-Salem 3C

Marketing – Salem 1A

Business – Salem 1C

Conference Agenda

Friday-January 31st, 2020

8:00 am – 9:00 am     

Registration/ Vendor Displays

9:00 am – 9:45 am Session 1

Viticulture – Pierce’s & Other Diseases, “This session will describe current strategies for reducing Pierce’s Disease transmission in NC bunch grapes.” Dr. Hannah Burrack/ NCSU,

Dr. Sara Villani/NCSU

Pesticide Credit Available

Enology – Fermenting with Honey, Panel Discussion, Diane Currier/ Honeygirl Meadery, Dana Acker/ Windsor Run Cellars, Ben Starr/ Starrlight Mead

Marketing -Website Options for Self-Developing, Panel Discussion, Hailey Klepcyk, Piccione Vineyards/ WIX, The NC Wine Guys/ Word Press, Justin Johnson/ Shadow Springs Vineyard/ Square Space

Business – Keys to the Successful Sale of Vineyards-Wineries, Tyler Pruit/ Senior Sales, Marketing & Valuation Consultant, Virginia Estates

A successful sale of your integrated vineyard-winery business requires careful preparation and planning, knowledge of market trends related to this niche market, supportable valuation methodology, optimal pricing, robust on-line marketing approaches, and skilled business brokerage assistance.  A successful sale in the current marketplace is very much a “process”, not an event—the most crucial key elements will be presented and discussed.

9:45 am – 10:00 am

Vendor Displays

10:00 am – 10:45 am Session 2

Viticulture – Sustainable Weed Management- Other ways to control weeds; non-herbicide, burning, cultivation, crop cover, etc., Dr. Katie Jennings/ NCSU

Pesticide Credit Available

Enology – Micro Ox-Expanding your View/ Barrel Replacement, Megan Hereford/ Scott Labs

Marketing – Muscadine & Fruit Wine; does it fit into your portfolio, tiers & pricing, Panel Discussion, Tina Smith/ Cypress Bend Vineyards, Pat Colwell/ Carolina Heritage Vineyards, Biff Yost/ Cauble Creek Vineyard

Business – Music; new changes, special permits for events, food trucks, etc., Barbara Raffaldini/ Raffaldini Vineyards

10:45 am – 11:15 am

Vendor Displays

11:15 am – 12:00 pm Session 3

Viticulture – Vectors; “This session will review insect disease vectors in grapes with a focus on identification, seasonal biology, and management.”, Dr. Hannah Burrack/ NCSU

Pesticide Credit Available

Enology – Sparkling; production costs, Is it right for me? Sharon Fenchak/ Biltmore Estate Wine Co.

Marketing – Using Varietal Specific Glasses in your Tasting Room, Doug Cohn/ Riedel Glass

Business – NC Department of Revenue; excise & wholesale reporting, Allison Swim/ NCDOR

12:00 pm – 1:00 pm


1:00 pm – 1:45 pm Session 4

Viticulture –”Disease Management During a Rainy Season: How to Avoid a Rotten Harvest”

Dr. Sara Villani/NCSU

Pesticide Credit Available

Enology – Fruit Wine; Justin Taylor/ Parker-Binns Vineyard, Chris Bolcato/ Lazy Elm Vineyards, Pat Colwell/ Carolina Heritage Vineyards, Barbara Walker/ Saint Paul Mountain Vineyards/ Best in Show Recipient

Marketing – Video Marketing, Bob Manning & David Dalton/ Blue Water Media

Business – POS Systems, Panel Discussion, OrderPort, Amy Helton/ Hanover Park Vineyard, Square, Hailey Klepcyk/ Piccione Vineyards, VinNow, Tina Smith/ Cypress Bend Vineyards

1:45 pm – 2:30 pm

Vendor Displays

2:30 pm – 3:15 pm Session 5

Viticulture – “Old problems and emerging issues observed in vineyards in North Carolina”, Dr. Mark Hoffman/ NCSU

Pesticide Credit Available

This session will discuss both recurring and emerging problematic long-term viticulture issues in North Carolina, provide recommendations and a future outlook on the NC grape and wine industry.

Enology – Double Session (limited seating) QAP Faults; Analysis on Site, David Bower/ SCC

Marketing – Social Media; Content Calendar, The NC Wine Guys, Joe Brock & Matt Kemberling

Business – How to Develop a Profit & Loss Statement, Bob Burgin/ Childress Vineyards

3:30 pm – 4 :15 pm Session 6

Viticulture – Popular South Eastern Grape; Root Stock, Clones, Varietals, Pierce’s, Resistance, Hybrid Red, Panel Discussion, Eric Amberg/ Amberg Nurseries, Dennis Rak/ Double A Vineyard, Dave Haggman/ Wonderful Nurseries

Enology – Double Session (limited seating) QAP Faults; Analysis on Site, David Bower/ SCC

Marketing – How to Design a Tasting Sheet, Panel Discussion, Hailey Klepcyk/ Piccione Vineyards, Amy Helton/ Hanover Park Vineyard, Julia Kiger/ Childress Vineyards

Business – Double Session – NC ABC – Renee Metz/ NC ABC

4:15 pm – 5:00 pm Session 7

Viticulture – Worker Protection Standards, Travis Snodgrass/ NCDA&CS

Presentation will cover changes and updates of pesticide laws & regulations relevant to vineyards.  Specific topics will include changes to labels, pesticide licensing, worker protection standards (WPS), training, & respiratory protection requirements.

Pesticide Credit Available

Enology – Cider 101; Equipment & Process, John Clowney & Mo Yarboro/ Bull City Ciderworks

Marketing – Evolution of a Tasting Room; Lounges, Members Only…Panel Discussion, Dana Dalton/ Divine Llama, Julia Kiger/ Childress Vineyards, Courtney Miller/ Biltmore Estate Wine Co.

Business – Double Session – NC ABC – Renee Metz/ NC ABC

6:00 pm – 7:00 pm

A Taste of NC

Saturday February 1st, 2020

9:00 am – 9:45 am Session 1

Viticulture – Trellis System Considerations – Sarah Bowman/ SCC

The benefits and drawbacks associated with nearly all grapevine trellis systems. Matching a trellis system to vineyard site and grape variety can help you reach your production and fruit quality goals. Attend this session to review trellis system selection guidelines and learn about six different trellis systems being evaluated at Surry Cellars Vineyard.

Enology – Barrels, Technical Advancements in Wood Selection i.e. Barrels and the use of Oak Adjuncts (Barrel Alternatives). Rob Crandall/ TFF Group

Marketing – Tasting Room Coffee Hour, Amy Helton/ Hanover Park Vineyard, Hailey Klepcyk/ Piccione Vineyards, Patty McRitchie/ McRitchie Winery & Ciderworks

Business – ALE, Alcohol Law Enforcement, Issues & Questions, Special Agent Kenneth Brandsema, Special Agent Matt Stemple

10:00 am – 12:00 pm General Session

10:00 am – 10:15 am – Presidents Intro/ Ken Gulaian

10:15 am – 10:25 am – Treasurer’s Report/ Chuck Johnson

10:25 am – 10:30 am – Election Results/ Secretary/Amy Helton

10:30 am – 10:50 am – State of the State/ Dr. Mark Hoffman, NCSU

10:50 am – 11:00 am – Grape Council/ Executive Director/ Whit Winslow

11:10 am – 11:40 am – Guest Speaker/ Dr. Patricia E. Gallagher ©/ Wake Forest School of Medicine

11:40 am- 12:00 pm

Vendor Displays

12:00 pm – 1:00 pm


1:00 pm – 1:45 pm Session 2

Viticulture – Mechanization for NC- “From the Floor to the Canopy” Small to Big; what does it look like, Bill Reiss/ BDI Machinery

Enology – How to Retain Color, David Bower/ SCC

Marketing – Double Session (limited seating) Unfortified/ Fortified Wines, Ed Williams/ Greensboro News & Record

Business – UNCG Strategic Planning for 2020, Sam Troy, Dr. Erick Byrd/ UNCG Bryan School of

2:00 pm – 2:45 pm Session 3

Viticulture – Groundcover Management in NC Vineyards, Dr. John Havlin/ NCSU

There are important agronomic and environmental goals associated with effective vineyard floor management in vinifera wine production.  These dominantly include practices to protect surface soil from erosion, which are critical for sustaining soil productivity and reducing offsite sediment and nutrient transport.  In addition, groundcover management strongly influences soil water and nutrient availability during the growing season, which may affect grape and wine quality.  Other important management considerations include groundcover effects on weeds, insects, and diseases.  In particular, weeds compete with vines for soil water and nutrients, and can potentially increase insect and disease pressure.  Effective groundcover management is especially critical in during vineyard establishment.  Management guidelines will be discussed with emphasis on vinifera production in NC.

Pesticide Credit Available

Enology – Nutrients; Organic, DAP, tie in with YAN, reduction, Oxidation, Megan Hereford/ Scott Labs

Marketing – Double Session (limited seating) Unfortified/ Fortified Wines, Ed Williams/ Greensboro News & Record

Business –Revenue Forms-NC & TTB, Mark Friszolowski, Childress Vineyards, Patty McRitchie, McRitchie Winery & Ciderworks

2:45 pm – 3:15 pm

Vendor Displays

3:15 pm – 4:00 pm Session 4

Viticulture – Muscadine; Harvesting, Dan Smith/ Cypress Bend Vineyards, David Myrick/ NCMWGA, Dr. Mark Hoffman/ NCSU

Enology – PH Adjustments – Panel Discussion– Kevin Elder/ Windsor Run Cellars, Chris Bolcato/ Lazy Elm, Steve Shepard/ Raylen Vineyards

Marketing – Distribution, Markup & Margins, Christine English/ Childress Vineyards

Business – Develop a Forecast Model for your Winery Inventory Control, Bob Burgin/ Childress Vineyards

4:15 pm – 5:00 pm Session 5

Viticulture – What happens when Cabernet Sauvignon grapevines are converted from spur pruning to cane pruning at five-foot vine spacing? Tremain Hatch/ VT

Training conversion took place prior to budburst in 2012 and involved making large cuts to remove existing cordons and one trunk of the double-trunked vines. In comparison to vines that we continued to cordon train and spur prune, the cane-pruned vines exhibited: (i) delayed budburst and bloom; (ii) fewer, but more fruitful shoots; (iii) modest reduction in vine size [pruning weights]; and (iv) similar canopy architecture, primary fruit chemistry at harvest, and uniformity of pruned cane weights.

Enology – Muscadine Basics, Nadia Hetzel/ Cypress Bend Vineyards, Mark Friszolowski/ Childress Vineyards

Marketing –Marketing the NC winery experience, Dr. Alistair Williams/ Professor, The College of Hospitality, Johnson & Wales University

How to effectively experientially market branded winery events using the 5 experiential components; cognitive, relational, emotional, sensorial & pragmatic.

Business– How to Price Wine – Panel Discussion, Barbara Walker/ Saint Paul Mountain Vineyards, Ken Gulaian/ Round Peak Vineyards

6:00 pm

Guest Speaker – Ian Taplin

Banquet Dinner




North Carolina Winegrower’s Association


Benton Convention Center
301 West 5th Street
Winston Salem, NC 27101 United States
+ Google Map
(336) 727-2976