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Fresno State Viticulture & Enology Seminar Series: Jim Agger
April 24 @ 12:00 pm - 1:00 pmFree
Jim Agger is the Vice President of Marketing & Business Development at WineDirect. He has 15 years business-to-business sales and sales management experience in software-as-a-service and logistics. Before joining WineDirect, Jim held positions with WineAccess, ShipCompliant and FedEx Services. He has also created the landmark affinity relationship between the Wine Institute and FedEx. When Jim was responsible for sales at ShipCompliant, a leading regulatory compliance SAAS provide, he played an integral part during the early years of their explosive growth. With declining winery visitation becoming a more serious reality, wineries need to adopt strategies to separate themselves from the herd and rise above the noise to entice qualified visitors to tasting rooms and e-commerce sites.
During his presentation, Jim will speak to which strategies are working most effectively and present technological solutions and marketing tactics that will help wineries of all sizes thread the needle.
The seminar is held in the Enology Building Room 102 at Fresno State (north side of Barstow Avenue between Cedar and Maple Avenues) from noon to 1 pm and is open to all. For more information, contact instructor Kevin Smith at email@example.com or call the Department of Viticulture & Enology at 559.278.2089.
The seminar is FREE; however, parking on the Fresno State campus is $4 and can be purchased at one of the parking kiosks upon arrival.