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California Fresh Fruit Association Annual Conference

March 3 - March 5

Growers and fresh fruit industry stakeholders are invited to attend the 83rd Annual Meeting of the California Fresh Fruit Association (CFFA) to be held at the Four Seasons Resort: The Biltmore in Santa Barbara, March 3-5.

In addition to the annual meeting and fun local attractions, American Vineyard and California Fresh Fruit Magazines are proud to sponsor CFFA’s industry workshop featuring nationally syndicated columnists Ruben Navarrette and John Manzella.

Mr. Navarrette is a fresh and increasingly important voice in the national political debate. He offers new thinking on many of the major issues of the day, especially on thorny questions involving ethnicity and national origin. Mr. Manzella is a world-recognized speaker, author of several books, and a nationally syndicated columnist on global business, emerging risks and the latest economic trends. Both speakers will deliver passionate messages about issues that are impacting the future of California agriculture and what our industry must do to be prepared. Additional information regarding CFFA’s 83rd Annual Meeting can be found online at www.cafreshfruit.org.


California Fresh Fruit Association
(559) 226-6330


Four Seasons Resort
1260 Channel Dr
Santa Barbara, CA 93108 United States
+ Google Map
(805) 969-2261