Home Video News (page 2)

Video News

Sun-Maid Growers Evolve to Meet Consumers Where They are Today

At the annual meeting of Sun-Maid Growers of California in downtown Fresno, grower members gathered for a nice brunch while listening to the cooperative’s leadership on the current performance of the iconic brand and how California raisins can continue to command a premium market share around the world.  Watch this video with Sun-Maid President Steve Loftus, and read more in …

Global Bulk Wine Market Challenges to Navigate

Watch this brief interview with Turrentine Brokerage bulk wine broker Marc Cuneo following his State of the Industry report at Malcolm Media’s Tree & Vine Expo on what’s going on in the bulk wine market and the challenges that lay ahead. Read the State of the California grape industry reports in the January and upcoming issues of American Vineyard Magazine.

Waning Demand Concerning Future of the Wine Industry

At Malcolm Media’s recent Grape, Nut & Tree Fruit Expo, Allied Grape Growers’ Jeff Bitter delivered a State of the Wine & Grape Concentrate Industry report, that left attendees concerned about the near future of the wine industry. Predicting an imminent market correction that will impact most in the industry, watch his interview and read more about it in American …

Turrentine Brokerage Reflects on Challenging 2023 Vintage (CA Northern Interior)

Like many other vineyards in the state, Lodi and the the Northern Interior of California were severely impacted by mildew pressure in 2023. This contributed to significant crop losses, lowering the overall wine grape crush. Watch this brief interview with Mike Needham from Turrentine Brokerage following his State of the Industry report at Malcolm Media’s Tree & Vine Expo.

New Stanislaus County Ag Commissioner Serves as Liaison Between Farmers and California DPR

At Malcolm Media’s recent Tree & Vine Expo, event host Matthew Malcolm was pleased to introduce, Linda Pinfold, the new Stanislaus County Ag Commissioner to attendees.  Watch this brief video to get to know Linda and her emphasis on serving and assisting local farmers in navigating the ever-changing pesticide regulatory environment of California. Please thank this video’s sponsor Thunder Creek Equipment for …

State of the California Pest Control Adviser

Pest Control Advisers (PCAs) in California are some of the brightest and versatile in the nation. They each generally cover a wide spectrum of crops grown under a many different conditions and pest challenges.  Watch this brief interview with Ruthann Anderson, President and CEO of the California Association of Pest Control Advisers, as she discusses the current State of the …

LandFlex Succeeds as an Incentivizing Farmer-Driven Solution for SGMA Compliance

Permanently retiring millions of acres of productive California farmland is not a solution the growing world population needs right now.  That is why a new program, known as LandFlex was created, providing an alternative solution to assist farmers in meeting the requirements of SGMA. Millions of dollars of LandFlex funding have recently been awarded to serve farmers within critically overdrafted basins …

New Robots Featured at FIRA USA to Serve Specialty Crop Ag

The specialty crop ag community was excited to gather recently in Salinas for the second edition of FIRA USA.  The event featured the latest robotics and automation technologies on the market for fruit, vegetable and tree nut growers.  Watch this special video presentation showcasing new technologies from several innovative companies featured at this event.

Application Deadline Approaching for On-Farm Water Recharge Incentive Funding

It’s very important for California farmers to know that not only will there be more funding available in the next round of the NRCS Environmental Quality Incentives Program (EQIP), but the application deadline is coming much earlier this year. And for growers that are interested in getting some incentive funding for participating in on-farm groundwater recharge, applications are due by …

New Technology to Quickly Assess Nitrogen Status of Grapevines

Want to speed up the grapevine nitrogen sampling and testing process in your vineyard?  Watch this brief interview featuring Alireza Pourreza, an Associate Professor at UC Davis, who shares that it can now be done effectively using remote sensing from above the vineyard. Read more about it in American Vineyard Magazine. Please thank this video’s sponsor the U.S Department of Agriculture for …

123...28Page 2 of 28