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Wine Grape Planting Trends & the Removal Need for Market Correction

Growers are not overplanting wine grape acreage in California, but they have fallen fall behind in removing old, underperforming vineyards and less desirable varieties. This is what Allied Grape Growers President Jeff Bitter shared at the 2024 Unified Wine & Grape Symposium upon release of their annual grapevine nursery survey report. Watch this brief interview as Jeff shares with American …

Raisin Bargaining Association Relocates & Reports Priorities Moving Forward

The Raisin Bargaining Association (RBA) recently held their 58th annual meeting, reporting on the successes and challenges of previous season and their outlook for 2024. American Vineyard Editor Matthew Malcolm met with RBA Chairman Charles Salmon to discuss this as well as the motive behind relocating their headquarters from downtown Fresno to their receiving station. Watch this brief interview and …

New Farm Bill Priorities Supporting Specialty Crop Agriculture

As legislature continues to work on completing a new Farm Bill, specialty crops may reap greater representation and benefits than in any previous Farm Bill. Watch this brief video featuring Philip Karsting from Olsson Frank Weeda as he discusses their priorities for specialty crop ag at a recent conference held by American Pistachio Growers. Special thanks to American Pistachio Growers for sponsoring this video.

How AI and Global Economic Trends will Impact California Agriculture

World-renowned economist and financial expert Marci Rossell addressed American Pistachio Growers again this year at their annual conference, this time sharing some key insights on how the boom in AI (artificial intelligence) and inflation/interest-rate trends will impact specialty crop growers in the immediate and near future. Watch her brief interview with Malcolm Media Editor Matthew Malcolm for the inside scoop. …

New Technologies Featured at World Ag Expo That California Farmers Should Know About

Boasting over 100,000 attendees from 49 States and 81 countries, the World Ag Expo was another big hit this year.  With  a sea of vendors to navigate across the International Agri-Center grounds in Tulare, it’s hardly feasible for attendees to see it all.  Check out this brief video featuring several companies that Malcolm Media visited with during the event that …

California Growers Celebrate Legislative Win Supporting Groundwater Recharge

Last Fall, Governor Newsom signed SB 659, The California Water Supply Solutions Act of 2023, sponsored by the California Association of Winegrape Growers and the Regional Water Authority in Sacramento.  But what does this mean for California farmers implementing groundwater recharge practices in the coming months?  Watch this video with Michael Miiller from the California Association of Winegrape Growers to …

Sun-Maid Growers Evolve to Meet Consumers Where They are Today

At the annual meeting of Sun-Maid Growers of California in downtown Fresno, grower members gathered for a nice brunch while listening to the cooperative’s leadership on the current performance of the iconic brand and how California raisins can continue to command a premium market share around the world.  Watch this video with Sun-Maid President Steve Loftus, and read more in …

Global Bulk Wine Market Challenges to Navigate

Watch this brief interview with Turrentine Brokerage bulk wine broker Marc Cuneo following his State of the Industry report at Malcolm Media’s Tree & Vine Expo on what’s going on in the bulk wine market and the challenges that lay ahead. Read the State of the California grape industry reports in the January and upcoming issues of American Vineyard Magazine.

Waning Demand Concerning Future of the Wine Industry

At Malcolm Media’s recent Grape, Nut & Tree Fruit Expo, Allied Grape Growers’ Jeff Bitter delivered a State of the Wine & Grape Concentrate Industry report, that left attendees concerned about the near future of the wine industry. Predicting an imminent market correction that will impact most in the industry, watch his interview and read more about it in American …

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