The rising generation of wine consumers are uniquely different from those that came before in so many ways.  As growers, wine makers and marketers seek to navigate changing trends and behaviors, watch this video featuring beverage alcohol consultant Danny Brager as he shares how to meet today’s wine consumers where they are. Please thank this video’s sponsor Ranch Systems for their industry …

As we’ve learned so painfully during the pandemic, one thing leads to another; and the actions of one politician in Australia have had a domino effect leading to severe challenges in the global red wine market.  Watch this brief interview with Mike Veseth, The Wine Economist and Professor Emeritus of International Political Economy at the University of Puget Sound, and …

Just as the previous Farm Bill has supported farmers with cost-share programs like EQIP to improve their sustainability, the specialty crop sector of ag is pushing for the coming Farm Bill to support on-farm ag tech innovations in a similar way.  Watch this brief interview with California Fresh Fruit Association President Ian LeMay to learn more. Please thank this video’s …

As inflation and fluctuating global economics raise concern for Americans and California farmers, watch this brief interview with world-renowned economic forecaster Marci Rossell.  Dr. Rossell recently addressed pistachio growers, processors and marketers at the annual Conference of American Pistachio Growers and shared some enlightening insights regarding the difference in today’s economic dynamics from the recessions of the past. Special Thanks …

The Governor of California recently issued an Executive Order allowing local water districts to utilize floodwater for groundwater recharge purposes, a record amount of which will take place on California farmland.  This is desperately needed and welcomed by farmers and other water users all over the state that have suffered decades of drought conditions.  Watch this brief interview with Adam …

While different sectors of the wine industry have embraced words describing their vineyard practices and wines such as “sustainable”, “Organic”, “Biodynamic” and “regenerative”, could “Climate Friendly” be the next buzz word and focus for wine grape growers? And would it interest consumers? Watch this brief interview with Liz Thach, Master of Wine, who recently addressed the industry at Unified Wine …

In this California Ag Network interview, watch Mike Needham from Turrentine Brokerage share current wine market dynamics for the Central Valley of California, which accounts for the highest portion of the nation’s wine grape crush.  Read more about it in American Vineyard Magazine. Please thank this video’s sponsor Ranch Systems for their industry support.

While a record amount of rain has fallen on the drought-stricken soils of California over the winter, this will unfortunately not solve the state’s ongoing drought and water supply issues.  Watch this brief interview with Michael Miiller from the California Association of Winegrape Growers as he shares a new push for the state’s cooperation and support for groundwater recharge as …

Watch this interview featuring Audra Cooper from Turrentine Brokerage as she describes results of the 2022 Central Coast grape harvest and its impact on the local wine market.  The lighter crush was followed by unusually early activity in the wine market.  Read more about it in the March Crush Report issue of American Vineyard Magazine. Please thank this video’s sponsor Ranch …

When compared with natural vineyard attrition taking place, grapevines are being planted at a higher rate according to Allied Grape Grower’s recent grapevine nursery survey report discussed at The Unified Wine & Grape Symposium.  Watch this video with Jeff Bitter to learn more about what varieties are being planted and where. Please thank this video’s sponsor Ranch Systems for their industry support.