The rising generation of wine consumers are uniquely different from those that came before in so many ways. As growers, wine makers and marketers seek to navigate changing trends and behaviors, watch this video featuring beverage alcohol consultant Danny Brager as he shares how to meet today’s wine consumers where they are. Please thank this video’s sponsor Ranch Systems for their industry …
Posts By Malcolm Media
Red Wine from the Land Down Under Wreaks Havoc on Global Market
As we’ve learned so painfully during the pandemic, one thing leads to another; and the actions of one politician in Australia have had a domino effect leading to severe challenges in the global red wine market. Watch this brief interview with Mike Veseth, The Wine Economist and Professor Emeritus of International Political Economy at the University of Puget Sound, and …
California State Fair Commercial Wine Competition Now Open for Entries
The California State Fair Commercial Wine Competition is now open and accepting entries from California wine producers. The competition provides an opportunity for California wine producers to showcase their best wines and have them evaluated by a panel of expert judges. The competition is open to all commercial wineries in California, with categories for red, white, rosé, sparkling, and dessert …
New Farm Bill May Incentivize On-Farm Ag Tech Innovations
Just as the previous Farm Bill has supported farmers with cost-share programs like EQIP to improve their sustainability, the specialty crop sector of ag is pushing for the coming Farm Bill to support on-farm ag tech innovations in a similar way. Watch this brief interview with California Fresh Fruit Association President Ian LeMay to learn more. Please thank this video’s …
Distinguishing Between Previous Recessions and Today’s Economic Circumstances
As inflation and fluctuating global economics raise concern for Americans and California farmers, watch this brief interview with world-renowned economic forecaster Marci Rossell. Dr. Rossell recently addressed pistachio growers, processors and marketers at the annual Conference of American Pistachio Growers and shared some enlightening insights regarding the difference in today’s economic dynamics from the recessions of the past. Special Thanks …
California Farmland to Serve State in Recharging Groundwater Supply
The Governor of California recently issued an Executive Order allowing local water districts to utilize floodwater for groundwater recharge purposes, a record amount of which will take place on California farmland. This is desperately needed and welcomed by farmers and other water users all over the state that have suffered decades of drought conditions. Watch this brief interview with Adam …
Cornell Wine Professor Selected for ASEV 2023 Extension Distinction Award
Dr. Anna Katharine Mansfield, associate director of Cornell AgriTech and associate professor of enology at Cornell University, has been confirmed as the American Society for Enology and Viticulture (ASEV) 2023 Extension Distinction Award recipient. She will be presenting, “Would You Rather Be Right or Kind? The Ideal vs. the Real in Enology Extension,” at the 74th ASEV National Conference in …
51 Vineyard Employees Honored As Sonoma County’s Best
News was being delivered throughout the day at the newly named Fundación de la Voz de los Viñedos’ 5th annual Vineyard Employee Recognition Celebration. Acknowledged as one of the most innovative and prestigious awards in the winegrape industry, the Employee Recognition award salutes the accomplishments, talent and leadership of vineyard employees who contribute greatly to making Sonoma County a world-renowned …
Sonoma County Winegrowers Introduces Its ‘Farm Of The Future’
Karissa Kruse, president and CEO of Sonoma County Winegrowers, used the organization’s annual meeting to unveil a number of innovative programs and impressive new partnerships all linked to building upon its role as a global leader in sustainable farming. “Our growers always ask, ‘what’s next?’ While we have made great progress in our commitment to sustainability, we refuse to rest …
Pioneering Sonoma Winegrape Grower Angelo Sangiacomo Passes
Angelo Clement Sangiacomo, a pioneering winegrower who helped revolutionize California grapegrowing and a founding partner of Sangiacomo Family Vineyards, a third generation family business in Sonoma, Calif., has died on Monday, February 27, 2023. He passed away peacefully at his home at the age of 92 years old. Angelo was an icon in agriculture. He oversaw the expansion of Sangiacomo Family Vineyards …
Latest Issue
