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ROC-Oregon to Hold First Willamette Valley Regional Meeting

Willamette Valley Regional Meeting

The non-profit Research Oenovation Collective, the ROC, will hold a regional meeting for wine industry professionals from the Willamette Valley region on Wednesday July 10 from 4 to 6 pm at the Crush2Cellar facility at 214 West Hancock Street in Newberg, OR. Like all regional chapters of the Research Oenovation Collective, ROC-Oregon will meet five times yearly outside of harvest months.

New Oregon resident Tom Wark, a 30-year wine marketing professional, award winning blogger since 2004 and activist for free trade in wine, will deliver the keynote address.  Wark states, “Effective and honest industry collaboration has been the foundation for everything good that has come to the American wine industry.”

The initial ROC-Oregon meeting will kick-off at 4PM with a social half-hour featuring a tasting and discussion of Global and Regional Chardonnay wines hosted by noted regional winemakers Travis Proctor from Wine By Joe and Eric Misiewicz of Van Duzer.  The program will include a presentation by ROC CEO Peter Salamone introducing the ROC-Oregon organization and describing the ROC enology and viticulture trials which will be supported throughout 2019. All interested parties are encouraged to attend, please RSVP to Peter Salamone at psalamone@rocwine.org or by calling (707) 799-9463.

The ROC is led by CEO Peter Salamone, driven by the ROC wine industry members, guided by an outstanding technical advisory committee and supported by industry sponsors and the ROC board of directors.  The ROC is an applied research platform that addresses current issues of importance to the wine industry through collaboration between winemakers and industry technical experts.  Shared resources and results provide industry-wide benefits which are realized through the ROC communications network.

ROC CEO Peter Salamone shared, “The ROC will develop and contribute to regularly scheduled regional ROC member meetings where members, partners, advisors and invited experts will deliver timely seminar and round table presentations on topics of interest.  Providing opportunities such as the ROC regional meetings for wine professionals to meet in an informal atmosphere and discuss issues of importance to themselves and the industry at large is invaluable for the development of any technical industry, professional relationship or career path.  Communication is a key component of all ROC functions. From providing opportunities for industry partners to clearly understand each other to facilitating seminars introducing the latest innovations for the industry on through dissemination of applied research results, the ROC strives for transparency in all activities.”

Membership in the ROC is open to any individual, corporation or other business entity engaged in operation and/or manufacture of; wine, winemaking products, processing technology, research or technical development. While not required for attending this meeting, participants are encouraged to pre-register as ROC members on-line at www.rocwine.org/join-us/, register on-site or simply come and check out the festivities.  In addition, ROC sponsorship opportunities are available.

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