The Fennville winery launches first ever canned wine produced by a Michigan winery
Fenn Valley Vineyards, a 3rd generation winery founded by the Welsch family, announced today the addition of state-of-the-art canning equipment to support production of canned wine as they launch their first ever canned wine product – “Vino Blanco.” Fenn Valley Vineyards has been producing world-class wines from grapes grown along the shore of Lake Michigan for nearly five decades.
Beyond bottling and canning their own wines and ciders, Fenn Valley provides production services to clients across the Midwest. The winery offers everything from custom crush operations to co-packaging tailored to the specific needs of each client.
Today, canned wine is a $28 million industry reported by Market Watch. “Within the last year, we have noticed a tremendous increase in canned wine, both in terms of production and customer requests,” said Brian Lesperance, Vice President at Fenn Valley. “As a progressive estate winery, we knew we needed to jump on this trend, and are now the first winery in Michigan to offer equipment to support the production of canned wine.”
“Vino Blanco” was inspired by the famous Portuguese “Vinho Verde,” as a result of the Welsch family’s love of the rich history and intrigue of Portuguese wine culture. Vino Blanco is a dry white wine that boasts a crisp and refreshing taste. The new 375ml can equates to about two and a half glasses of wine. Vino Blanco will initially be distributed in Michigan and Illinois at select retailers for $14.99/ four pack and $3.99/ individual sale.
“We’re thrilled that this investment will open the door for wider distribution of Vino Blanco that we have been bottling for several years but are now able to offer in convenient and portable packaging,” said Brian Lesperance, Vice President at Fenn Valley. “It’s an exciting time for us to be able to support other wine labels in the 375ml can format as well.”
Today, Fenn Valley continues to be a leader in the industry, constantly in search of better ways to produce quality wines. They were the first in Michigan to utilize sterile bottling to avoid the use of pasteurization or preservatives, and the first to make German style wines by stopping the fermentation rather than adding sugar. The winery will also soon add the capability to support canning still wines, in addition to sparkling wine and cider, at their Fennville facility.
About Fenn Valley
Fenn Valley Vineyards is a family owned business operating on a 240-acre vineyard and production facility in Fennville, MI. They produce world-class wines from grapes grown along the shore of Lake Michigan and have won hundreds of awards since production started in 1973. Fenn Valley’s full-service packaging capabilities include bottling custom wine, canning wine (375ml) and canning hard cider (12 oz. and 16 oz.) To learn more, visit www.fennvalley.com.